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Washington, D.C., Director of Marketing & Communications
Job Description
Position Type: This is a full-time, salaried (overtime exempt) position with full benefits. It reports to the Head of School. This position is a member of the school’s senior leadership team.
Subject Matter & Projected Pay Range ( per the D.C. Wage Transparency Omnibus Amendment Act of 2023 ) : Marketing, Communications, Public Relations, Advertising, Media, Departmental Leadership, Senior Leadership: $130,000-150,000.
Position Term and Equivalency: Faculty employment agreements are written annually for the employment term of July 1st – June 30th. This position is year-round and accrues both sick and vacation (personal) paid time off. It also observes the school year breaks (Thanksgiving, winter, and spring).
Position Description: The Field School’s program is ambitious and bold, and our faculty are required to embody the mission of the School – students discover their authentic selves and distinctive paths to become empathetic, creative thinkers who act boldly to shape our shared future – in their day-to-day interactions with students, in the design and implementation of curriculum, and in their professional interaction with colleagues.
At Field, we believe that students learn best when they feel a sense of belonging at their school – when they are seen and valued by their teachers, peers, and school community. Our approach to community emphasizes respect for, and the inclusion of, all community members as individuals. We equally value a focus on the common good and the well-being of the school community as a whole. This balance means that we prioritize the community without prioritizing sameness.
Field is a place where our classrooms are better because they mirror the outside world. We have a diversity of identity, thought, experience, and ability. We believe in the interconnectedness of people and ideas, and we strive to be a learning community at every level of the school. At the core, teaching faculty of any discipline are expected to be committed learners and model community members. While Field is an independent school we are not independent of each other, or our established academic standards.
Faculty are members of the larger Field community and are expected to shepherd the values of the school. The Field School is deeply committed to creating and sustaining a learning environment that values equity, diversity, and inclusion as outlined above. This commitment requires sustained effort and a willingness to grow as a community of professionals. To serve all members of our community well, department leaders must actively reflect these values and commitments.
Specifically, The Director of Marketing and Communications works directly with all members of the Field School Senior Leadership, faculty, and administrative team. This position collaborates closely with the Director of Admissions and the Director of Advancement to promote the mission of the School as well as raise the School’s visibility, strengthen the brand, and communicate to internal and external communities. This position has one direct report: the Assistant Director of Marketing & Communications.
Duties and Responsibilities:
Strategy & Vision:
? Develop and implement a mission-centered marketing and communication strategy for the School, which proclaims Field’s unique story, core values, and mission.
? Support the Advancement team with a comprehensive communications and fundraising plan to grow the School’s culture of philanthropy.
? Support the Admission team with a comprehensive communications plan to reach targeted audiences to meet and increase inquiries and applications in the admission process.
? Develop and manage the budget for marketing and communications initiatives and projects.
? Manage crisis communication in collaboration with the Head of School and the Senior Leadership team
Day-to-Day:
? Ensure the consistent development and execution of Field’s branding, marketing, and communications plan of work
? Communicate and publicize The Field School’s value proposition through printed materials and multi-media outlets in collaboration with the Assistant Director of Marketing and Communications (ADMC).
? Work collaboratively with the ADMC in creating, maintaining, and publishing brand-aligned content for the School’s marketing campaigns
? Coordinate the sharing of school information and oversee the School’s communications, news articles, website, and photo and video galleries.
? Direct graphic design, photography, and videography production
? Leverage cross-channel insights to optimize campaigns and ensure consistency in brand storytelling
? Support all school departments with written and visual communications, promotional materials, advertisements, and other brand-related communications.
? Promote signature events, programs, and activities throughout the school year.
? Other duties as assigned. Qualifications and Competencies:
? Bachelor’s degree in marketing, communications, or a related field.
? At least 5-7 years of successful and progressive work experience in communications, marketing, and brand management
? Excellent writing and editing skills, including the ability to write in multiple “voices”
? Experience leading and/or producing quality visual communication assets including photography, videography, and graphic design.
? Proven experience in audience engagement and creative storytelling
? Comprehensive understanding of website management, user experience, SEO, and SEM
? Exceptional project management skills for multiple school initiatives
? Excellent interpersonal skills and commitment to working collaboratively with the School community
? Strong working knowledge of Constant Contact, Adobe Creative Suite, Google Suite, web platforms, and Apple software. Familiarity with Blackbaud and other independent school learning management systems is preferred but not required.
Work Environment: All Faculty may be asked to perform their work duties at home (in the event of remote learning) and/or on campus. In both settings, this role is required to maintain a professional, shared work environment. While on campus, classes and other activities may be operating either in person or in a distributed setting. All faculty are expected to be present and accessible for the entire school day, regardless of the setting.
Physical Demands: While performing the duties of this job, all faculty are regularly required to talk and hear. This position, while primarily desk, office, & classroom-based, is at many times active. It requires both sitting and standing for prolonged periods, and at times walking, including stairs, and the occasional moving/rearranging of furniture, equipment, and other heavy and bulky items.
Travel: Regular travel is not expected in this position.
About The Field School: Located in Washington, DC, the Field School (grades 6-12) takes great pride in providing students with an ideal blend of focus on academic excellence and individual expression – all in a relaxed, joyful atmosphere. Through dialogue among students and teachers, we encourage students to seek knowledge and join in community. Field connects the various realms of knowledge to help students understand their world and lead full lives. For more than 50 years, we live our mission every day: Students discover their authentic selves and distinctive paths to become empathetic, creative thinkers who act boldly to shape our shared future.
Contact: Candidates for any open position are invited to send their CV/resume and a cover letter to HR@fieldschool.org and to visit www.fieldschool.org for additional information about our school community. Official Field School Employment Applications are available upon request.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
The School requires full immunization (initial vaccination and all recommended booster shots) against COVID-19 subject to applicable medical exemptions under state and federal law. If an exemption is requested, the School will determine whether reasonable accommodations are available in accordance with applicable law.
The Field School is committed to building a diverse and equitable faculty. The school does not discriminate based on a person’s race, color, sex, gender, identity or expression, national origin, age, disability, religion, sexual orientation, marital status, homelessness, or any other ground prohibited by Federal or District of Columbia law.
D.C. Pay Transparency Law:
On Jan. 12, 2024, the District of Columbia’s mayor, Muriel Bowser, signed the Wage Transparency Omnibus Amendment Act of 2023 (the Act) into law. The Act requires Washington, D.C. employers to disclose salary or hourly pay ranges and bene fi ts information for open positions starting June 30, 2024.
Requirements of the Washington, D.C. Pay Transparency Law:
The Act applies to employers of any size and requires that public job listings and positions advertised include the minimum and maximum projected salary or hourly pay for the job that the employer believes in good faith at the time of posting. Internal announcements concerning promotion and transfer opportunities must also include the salary range or hourly pay. Furthermore, information about the existence of healthcare bene fi ts associated with the position must be disclosed to the applicant prior to the fi rst interview.
Employers are prohibited from screening or discriminating against applicants based on their salary history or inquiring about wage history from the candidate or their former employer. In addition, employers may not retaliate against employees who discuss their compensation, which is de fi ned as “all forms of monetary and nonmonetary bene fi ts an employer provides or promises to provide an employee in exchange for the employee’s services to the employer.”
Posting Requirement:
Employers are required to display a notice in the workplace that informs employees of their rights under the Act.
Disclosure of Healthcare Bene fi ts Availability to all Full-Time Employees:
The Field School o ff ers a comprehensive set of employment-based bene fi ts to full-time employees of the School.
Eligibility begins on day one (1) of full-time employment which is de fi ned by the School’s bene fi t plan as those employees who work at least 30 hours per week on an average weekly basis, consistently throughout the year.
Healthcare Bene fi ts including a choice of Medical Insurance Plans, Dental Insurance Plans, and a Vision Plan, are included in the current bene fi ts plan o ff erings.
The School reserves the right to amend or cancel the current bene fi t plan o ff erings, at any time, with or without prior notice.
New full-time employees to the School will have thirty (30) calendar days from the start of their employment to enroll in or decline all bene fi ts, including these Healthcare Bene fi t o ff erings. Coverage is e ff ective on the fi rst day of employment, regardless of when the enrollment takes place, provided it is complete within the fi rst 30-day enrollment eligibility window.
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