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Bowling Green, Kentucky, Western Kentucky University, Department of Athletics, is seeking applications for Athletic Marketing Graduate Assistant (two positions) beginning July 1, 2025. This is a 12-month, part-time position that reports to the Director of Marketing. Applicants must have a commitment to and responsibility for adhering to all rules and regulations of WKU, Conference USA and the NCAA.
Primary Duties and Responsibilities:
The following duties are customary for this position but are not to be construed as all-inclusive. Duties may be added, deleted and assigned based on management discretion and institutional needs.
Serve as the primary marketing/fan experience contact for assigned sports and secondary contact for one or two other sports
Assist the Director of Marketing in the development, coordination and implementation of marketing, promotional and fan experience efforts for all sports, and any specific sport or event assigned.
Develop full-scale fan experience and marketing plans for assigned sports
Assist with intern oversight and manage several tangential responsibilities
Will meet directly with coaches and their staffs to plan and implement the marketing plan for each respective team.
Assist with managing PA announcers, coordinating music, video board elements, cheer squad, pep band, and other marketing needs to direct the flow of games, events and promotions with the objective of creating an environment conducive to fan engagement.
Oversee select special events such as Fan Days, Season Ticket Holder events, On-Campus Student Initiatives, Student Appreciation events and much more.
Create an electric atmosphere at all home events through the use of games, giveaways, contests, trivia, music and more. Bring new ideas to the table and come up with further ways to engage and inform our fans.
Promote athletic events and communicate promotions throughout campus and the local community.
Assist in managing community outreach efforts and coordinating summer events.
Assist in the Assistant Director of Marketing in the management of the day-to-day duties of the student internship program.
Knowledge and Skills Considered Essential for Success:
Excellent written and verbal skills
Exemplary interpersonal, customer service and organizational skills
Ability to handle confidential and sensitive situations with tact and diplomacy
Keen attention to detail
Self-motivated
Experience in Sports Marketing and Adobe Creative Cloud is highly desirable
Must have valid driver’s license
Must be able to use Microsoft office
Ability to lift and move athletics equipment up to 50 pounds.
Compensation:
$1,100 stipend, paid monthly. Scholarship will cover full tuition expenses for two classes per semester. Does not cover course related fees or textbooks. The candidate must have earned a baccalaureate degree and be admitted as a full-time student in any graduate program at Western Kentucky University, effective fall 2025. This position is a two-year commitment, renewed after one year based on satisfactory academic and work-related performance.
Applications for employment will be accepted electronically only. Interested candidates must submit a cover letter, a current resume, and a list of references via email to Audrey.laster@wku.edu. To ensure full consideration submit application materials by March 15, 2025 . Interviews will start thereafter. Anticipated start date July 1, 2025 or as soon as possible after.
Western Kentucky University does not discriminate on the basis of race, color, sex, sexual orientation, disability, age, religion, or marital status in admission to career and technical education programs and/or activities, or employment practices in accordance with the Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990. Required Qualifications:
Bachelor’s degree, preferably in Sport Management or related field
Experience working in college or professional sports
Acceptance into a graduate program at Western Kentucky University and maintain minimum 3.0 GPA in graduate program
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